The economics of dinosaur brand names

But unlike a full-grown T. rex, which would be about the size of a city bus, this dinosaur was more like the size of a pickup truck.

The specimen, which is now listed for sale for $20 million at an art gallery in London, raises a question that has come to obsess paleontologists: Is it simply a young T. rex who died before reaching maturity, or does it represent a different but related species of dinosaur known as a Nanotyrannus?

The dispute has produced reams of scientific research and decades of debate, polarizing paleontologists along the way. Now, with dinosaur fossils increasingly fetching eye-popping prices at auction, the once-esoteric dispute has begun to ripple through auction houses and galleries, where some see the T. rex name as a valuable brand that can more easily command high prices.

Here is more from the NYT.