That is the title of my latest Bloomberg column. Here is one bit:
Some of the best arguments for the TPP are underwhelming as public rhetoric. “If we don’t pass this trade agreement, China will write the rules for the region,” is perhaps the most significant point. Yet it is framed as a negative, namely that something worse than TPP may happen. This focuses the public on the defects and weakness of American leadership, making the positive options on the table seem less than transformational.
It’s as if U.S. elites are saying: “We screwed this one up by letting Chinese influence get so far in the first place. Trust us now to set it straight.” However true that may be, few private companies would succeed with that kind of motivation in their advertising.
But if you read the rest of the column, you will see that the case for TPP is truly exciting indeed…