Why Americans Are Having an Emotional Reaction to Masks

That is the topic of my latest Bloomberg column, easier read through than excerpted, but here is one bit:

When no one can see our countenances, we may behave differently. One study found that children wearing Halloween masks were more likely to break the rules and take more candy. The anonymity conferred by masks may be making it easier for protestors to knock down so many statues.

And indeed, people have long used masks to achieve a kind of plausible deniability. At Carnival festivities around the world people wear masks, and this seems to encourage greater revelry, drunkenness, and lewd behavior, traits also associated with masked balls. The mask creates another persona. You can act a little more outrageously, knowing that your town or village, a few days later, will regard that as “a different you.”

If we look to popular culture, mask-wearing is again associated with a kind of transgression. Batman, Robin and the Lone Ranger wear masks, not just to keep their true identities a secret, but to enable their “ordinary selves” to step into these larger-than-life roles.

And:

The tension of current mask policy is that it reflects a desire for a more obedient, ordered society, for public health purposes above all, but at the same time it creates incentives and inclinations for non-conformity. That is true at least within the context of American culture, admittedly an outlier, both for its paranoia and for its infatuation with popular culture. As a society, our public mask-wearing is thus at war with its own emotional leanings, because it is packaging together a message based on both discipline and deviance.

What can we do to convince people that a mask-laden society, while it will feel weird and indeed be weird, can be made stable and beneficial through our own self-awareness?

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