The author is Nancy Tomes and the subtitle is How Madison Avenue and Modern Medicine Turned Patients into Consumers. Here is one excerpt:
While unwilling to pass any kind of national insurance program, the U.S. Congress strove to advance the cause of “medical democracy” by other means. Instead of guaranteeing a right to medical care, legislators voted to spend public funds on hospital construction and basic medical research as a means to yield more and better treatment. To make that treatment affordable, the federal government looked to the private sector for help, using tax policy to encourage the growth of employee insurance plans. In this fashion, postwar political and business leaders hoped to create a free enterprise alternative to “socialized” medicine.
The first step toward expansion came in 1946 when Congress passed the Hill-Burton Act, which funneled federal funds into hospital construction and expansion. Over the next two decades, Hill-Burton funds would be used on almost 5,000 projects, many of them in rural areas that previously had had no hospitals. The program proved very popular, giving local communities a new institution to be proud of while creating more “doctors’ workshops” for medical education and private practice. At the same time, Congress vastly increased funding for medical research, from about $4 million in 1947 to $100 million by 1957. Postwar political leaders found appealing the idea of tackling cancer, mental illness, and other dread diseases through “a medical research program equal to the Manhattan Project,” as the National Health Education Research Committee urged in 1958. Taxpayer dollars helped to build up the National Institutes of Health (NIH) in Bethesda, Maryland, as the hub of what a later generation would christen the “medical-industrial complex”: a network of researchers located in American universities and scientific institutes whose careers depended on the generation of medical innovations.
I found this book extremely useful for understanding the evolution of American health care policy and institutions before 1965.